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Choice Pet Products, which is based in Palmetto, Fla., has added Identity Pet Nutrition to its distribution portfolio. The pet food company manufactures the Ninety-Five Collection, a canned food line for dogs and cats, as well as a line of single ingredient, air-dried pet treat recipes.
“We’re extremely excited to expand our distribution presence with Choice Pet Products to offer neighborhood pet stores in Florida access to Identity wet dog and cat foods,” said Jeremy Petersen, founder, president and CEO of Denver-based Identity Pet Nutrition. “Choice Pet is uniquely positioned and deeply committed to helping retailers refresh their product offerings and adapt to rapidly changing consumer preferences. Our partnership will enable Identity Pet Nutrition to further execute on our strategy of ‘think local, act local, shop local’ by providing Choice Pet’s retailers expanded access to a new, fast-growing and innovatively nutritious brand.”
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