The gateway dog, I’m going to say, is probably one of the biggest entry points, but people are coming to it in different ways and for a whole host of reasons. My father became a vegetarian when he was 60. He’d been a teenager during the Holocaust, a Jewish man, and he was living in Florida. He was at a railroad crossing one day. He never invested in cars that had air conditioning, so he was standing next to his car and saw a train going by, and he stared into the cars. And he saw eyes staring back at him. He was just floored by it. It was, like, an entire train — very long, slow-moving train — of cows being transported across state lines to be slaughtered. And it really hit him in ways that hadn’t until that point.